Indian middle class is the king-maker. Every pawn, rook and queen of the marketing gamble is maneuvered with the Indian middle class in mind. A single sneeze launches a million dollar cough syrup ADs. TV advertising is the biggest beneficiary with AD spend growing at a healthy pace in each quarter. Print Media has also witnessed a gradual upsurge in the AD spend in the last couple of years – the concept of multi-channel marketing being cautiously embraced by the marketing think-tanks. This infographics captures some annual spend figures from various brands and industries…
