The SnapTag is used in a similar way to QR codes. For example, women’s lifestyle magazine Glamour has used the SnapTag within their magazine with an emphasis on social. Facebook Likes and Twitter Follows are given an incentive, with entries into competitions and access to exclusive content. By giving users new ways to access content, and combining it with social means that content has the potential to become more widespread and more easily shared, bridging the gap between traditional, social and mobile marketing platforms. The infographic (click to enlarge) below outlines the differences between QR Codes and SnapTags.