Trading Desks are the Stock Brokers of Digital Advertising
Digital advertising has become real time. We often hear how digital advertising is compared to the stock market – trading…
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How Can Social Media Get You Fired?
One way to analyze acquisition strategy and estimate marketing costs is to calculate the Lifetime Value (“LTV”) of a customer.…
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Performance Reviews
86% of consumers say that a coupon affects their decision (to varying degrees) in choosing one brand over another. Between…
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How Loading Time Affects Your Bottom Line
Page loading time is obviously an important part of any website’s user experience. And many times we’ll let it slide…
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6 Steps to Selling More
Properly written e-commerce copy can make a HUGE difference on your website. It’s not uncommon to see proper copywriting increase…
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What is KISSmetrics?
This infographic illustrates how KISSmetrics web analytics can help your business succeed. Whether you’re just a small, bootstrapped, start-up, or…
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Box it Up: The Rise of Subscription Commerce
Subscription based ecommerce businesses (“subcom” for short) are on the rise. In a typical situation, a subcom business will send…
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Mobile Mania – The Growing Importance of Mobile Website Optimization
There’s no question that mobile devices have become a staple in everyday living around the world. Now more than ever…
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What Renovations Have the Best Resale Value?
We’ve partnered with our friends at Mixtent to create this infographic about software engineers. Mixtent is a web application that…
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Mobile In The Enterprise
Psychology suggests that most people buy according to how they feel about a product (their emotions) rather than logic. Cultivating…
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