Prepare to Meet the Demands from the Consumer on the Mobile Web
We decided to see what the situation is in the UK market – both from what consumers are doing NOW…
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Are You Running Enough Tests on Your Website?
The number one goal for online retailers is to consistently deliver engaging website experiences. In order to accomplish this, marketers…
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When are People Reading Your Marketing Emails?
Companies send emails out all the time as a form of advertising and marketers pay special attention to when people…
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Marcomms Agencies: Benchmarking Report 2012
The number of media channels is exploding. How does a marketer reach his audience? It’s hard to keep track off…
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Target Practice: Personalize Your Website to Create a Unique One-to-One Experience
Targeting website traffic by customer segment by to improve conversion rates is done by 25% of digital marketers today. With…
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Marketing Scorecard
As marketers in this day and age we should all be aware of the importance and growing pressure to measure…
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Why You Should Stop Drinking Bottled Water
Addicted to bottled water? You can save lots of money a month if you can kick your bottled water habit…
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The Importance of Employee Engagement
Speed is the defining factor in success or failure. On the web 1 second is a lo ng time. Marketers…
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Calculating Lifetime Value
The rough definition of LTV is the projected revenue that a customer will generate during their lifetime. This infographic provides…
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Everything You Wanted to Know About Young Mobile Users
A recent study from mobile transaction network mBlox of more than 4,000 mobile users 18-24 provides some interesting insights for…
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