If you’re not based in the UK you may not be aware of the rich history of the popular brand Littlewoods, now better known as one of the largest home shopping brands in Britain. This year Littlewoods celebrates its 80th birthday, and we reveal the rags to riches story behind the brand which started out small and built its huge success upon its catalogue mail and telephone order business. This operation sat alongside 126 department stores across the UK, but like many traditional companies it had to transform in the digital age and the birth of the Internet.
