The Mercedes-Benz. They’re sleek, stylish and sometimes glitzy and powerful. Their recent TV campaigns show big, boastful sedans, ripping donuts around their “legal” team in the middle of the sand. Their print campaign, is a touch different. It draws on emotional ties between the left and right brain. The beautiful illustrated spreads show creativity, free spirit and passion of the right brain vs. the familiar, accurate and linear. The campaign, is beautiful, articulate and creative. The copy is carefully crafted and works with each illustration. The campaign was created by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel and is on adsoftheworld.comfuel
