It’s been a long, hard climb – nearly 10 years in the making – but the mobile commerce revolution has officially begun. Contactless NFC payment technology may well have started with the credit card, but we are now seeing the transition to mobile phone payments, digital wallets and rich mCommerce apps for real-time marketing, merchandising and loyalty programs. Ubiquitous adoption is no longer just around the corner; mCommerce is actually, finally here.
