ROPO (Research Online Purchase Offline) is a known customer behavior, but very difficult to measure. With a small amount in a online marketing campaign (adwords), we were able to measure an increase of 200% of in-store sales for the product.
Online Shopping in the Arab World
Admin
1 min read
Tags:
campaign
customer
marketing and the internet
offline
sales
sales funnel
search engine marketing
small
store
Admin
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