Ever wonder what made PR what it is today? Sure, we’re immersed in PR 2.0 and will probably leap to PR 3.0 by 2012–but without first knowing where PR started and where it came from is blasphemy (ok, maybe not blasphemy, but it’s still important)! The best part about knowing a little history of PR is that though the principles may be as old as time, the fundamentals still apply: evoking emotions in PR campaigns and creating a call-to-action are only two of many timeless PR campaign tactics you should incorporate into your plan.
